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CHIP (Changing How Individuals Prosper)

Your wealth lives at the intersection of familylegacy

Connecting you with certified financial experts who understand your culture, your goals, and the life you’re building.

FreeNo sales pitchNo pressure

As seen in

Find Your Starting Point

Everyone starts somewhere different.

Money advice isn’t one-size-fits-all. A first-time investor needs something different than a business owner. A growing family needs something different than someone planning their legacy. CHIP helps you start where you are.

Where are you right now?

01

Just Getting Started

You’re earning income and trying to get organized: save, pay down debt, or understand investing without judgment.

Best Fit

Financial Coach + Advisor

02

Building Momentum

Your income is growing, your decisions are getting more complex, and you need more structure.

Best Fit

Financial Planner + CPA + Coach

03

Protecting What I’ve Built

You have assets, people depending on you, or both. Now you need protection and planning.

Best Fit

Estate Attorney + Tax Advisor

04

Running a Business

Your business and personal finances affect each other every day. You need professionals who see both.

Best Fit

CPA + Business Advisor + Estate Planner

05

Thinking About Legacy

You’re planning for family, wealth transfer, long-term security, or something built to last.

Best Fit

Estate Attorney + Wealth Manager

06

I’m Not Sure Yet

That’s more common than you think. If you know you need support but don’t know where to start, begin here.

Best Fit

Take the 3-minute quiz

Your pathway is orientation: the quiz fine-tunes your match in 3 minutes.

Your Financial Team

Wealth is bigger than investing.
So is your team.

A family, a business, a legacy, a plan for what happens next: whatever you’re building, the right people make it possible.

A CHIP member surrounded by their financial team

Because of my

Financial Advisor

I’m not stuck at my job: I have a plan that grows with me.

Because of my

Financial Coach

I have my home down payment, and the habits to keep building.

Because of my

Insurance Agent

I can protect my aging parents and the people I love.

Because of my

Estate Attorney

I have a will for my family: nothing left to chance.

Because of my

CPA & Tax Strategist

I keep more of what I earn: year-round, not just in April.

Because of my

Financial Planner

I’m building a business and a legacy at the same time.

Whatever you’re building, we have the team for it.

Meet the Pros

Learn more about some amazing CHIP Pros

See how they work with their clients. Press play to hear it straight from the team.

  • Nathaniel Moore

    CFP®, CKA®

    Certified Financial Planner

    Fresno, California, United States

  • Diane Gardner

    CFP® · CDFA®

    LPL Financial Advisor

    Hermitage, PA

  • Kevin Cheeks

    CFP® · CSRIC®

    Financial Advisor, Founder, ImpactFI

    San Francisco Bay Area, CA

  • Lawrence Smith

    CFP® · CRPC® · CRPS®

    President/Wealth Planning Advisor, ELS Vision Wealth Management

    Dallas-Fort Worth, TX

  • Brian Butler

    CEPA® · CRPC® · CPFA®

    Senior Wealth Advisor

    Houston, TX

Real Stories

Real People. Real Progress.

  • New York

    “When it came time to plan my parents' retirement and estate, there was no one I trusted more than Dana and CHIP to connect us with the right professionals.”

You don’t have to figure it out alone,
Find your financial team through CHIP

Why CHIP Feels Different

Advice that sounds
like a human being.

Built for the people who were told to “just figure it out.”

CHIP was created because coordinated financial guidance, the kind where your advisor actually knows your CPA, has always been out of reach for most people.

We changed that. Now a matched team isn’t a luxury. It’s your next step.

No jargon. Ever.

Every conversation is plain language. We translate the complicated stuff so you can make real decisions.

Your story first.

We start by listening, not pitching. Your plan is built around your life, not a generic template.

A team that talks.

Your advisor, CPA, and coach aren’t strangers to each other. They work together, because your finances do too.

Long-term partners.

We grow alongside you, from your first investment to the legacy you leave behind.

Everyone you need: finally talking to each other.

Instead of juggling professionals who’ve never met, CHIP brings your entire financial life under one coordinated roof.

$0

To take the quiz, get matched.

What You’ll Walk Away With

Your money archetype & season: clarity on how you make decisions and where you are right now.

A shortlist of pros who get you: vetted professionals matched to your stage and needs.

The language to ask for help: know what to call it, who to ask, and what to bring.

A next step that’s yours alone: no generic plan, no pressure. Just a fit for your life.

Cultural Coins

Real money talk, no jargon.

Our blog breaks down wealth building, estate planning, business finance, and more, in plain language, with culture in mind.

Frequently Asked

Questions we hear a lot.

Is CHIP free? How are professionals vetted? What’s a money archetype? We answered the ones people ask most.

Newsletter

Get Cultural Coins
in your inbox.

Real money conversations for real people, delivered weekly. No jargon, no spam, no pressure.

No spam. Unsubscribe anytime.

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A Note From Our Founder

Dana L. Wilson

Founder & CEO

CHIP (Changing How Individuals Prosper)

CHIP exists because too many of us were handed financial advice that wasn’t built for our lives. I built CHIP for the people who were told to “just figure it out”: first-generation wealth builders, entrepreneurs, families navigating the in-between. The professionals exist. The knowledge exists. What’s been missing is a way to find the right people, ask the right questions, and feel like you belong in the room. That’s what we’re changing: one conversation, one match, one team at a time.

Supported By

Backed by investors and partners who believe financial equity is the next frontier.

a16z

Talent × Opportunity

Black Girl Ventures

Lifelogixs

gener8tor

Northwestern Mutual

AWS

NJEDA

Logos and partner names are property of their respective organizations.